The main demographic is young people (18-34) who are actively using the platform, particularly the Facebook page. Both men and women are actively participating.The bounce rate is at 54% showing that users are staying on the site. Mobile usage is high highlighting the need to make Pha khao Lao more accessible through a mobile application. The homepage remains an important entry point. Facebook is an important conversation space and can be used to promote products,themes or entrepreneurship. Documents and publications are popular and should be featured more prominently.